Don’t Put Organ Donation on Ice

Québec, CA:

On World Organ Donor Day, Transplant Québec unveiled a huge silicone heart frozen in a 2.4-metre-high ice wall near Quebec City’s famed Fontaine de Tourny. The impressive installation, on display in the heart of the Old City until October 19th, will raise awareness about organ donation. On-site communication pieces invited the public to visit the organisation’s website to learn more about its mission and critical role supporting patients awaiting an organ transplant.