Water Safety Ireland launched an OOH campaign to mark National Water Safety Awareness Week and to communicate important water safety messages to the Irish public.
The central theme this year is ‘Better Safe, Than Sorry’ reminding us all to take necessary care when on, near or in the water. The campaign emphasises the importance of supervising children at all times, as well as never mixing alcohol with water activities.
The OOH campaign was planned by Media Farm and PML with 48 Sheets, Adbox and Adshel 6 Sheets and Phone Kiosks all on plan. The campaign targets key swimming locations nationwide to reach relevant audiences with the hard-hitting creative, produced by Watson creative.
Roger Sweeney, Deputy CEO & Marketing Manager at Water Safety Ireland commented; “Water Safety Ireland created National Water Safety Awareness Week to target those at risk of drowning with messaging that aims to change skills, attitudes and behaviours around water.
Child safety is of particular concern given that thirty children aged fourteen and under drowned in a ten year period. Targeting those who may be tempted to drink alcohol as part of their aquatic activity was also an important focus given that one third of those who drown will have consumed alcohol. This campaign targeted these with selective use of different OOH formats.”
Keith Brennan, Account Manager in PML said of the campaign; “As we know OOH is an important medium for building awareness and communicating important public safety messages like this. As water safety awareness week gets underway the choice of displaying on OOH formats is an effective method of getting the message noticed by a large and diverse audience in locations where the message is most relevant.
WSI is statutory body established to promote water safety drowning prevention initiatives in Ireland