Data fuelled location based marketing. Connecting the brand and consumer in the modern OOH ecosystem.


Irish locations are the focus of Bank of Ireland’s latest campaign to demonstrate its mortgage specialists are available anywhere, anytime – whether that’s in a local branch or its mobile mortgage managers coming to you.

Creating bespoke artwork for the environment in which it is seen, an interior Luas domination and columns calls out Luas stops while Commuter Cards on buses and DARTS hosts route numbers and station locations. Roadside formats call out the location in which they are located while an east link domination gives an unmissable presence in the heavy traffic area.

The creative includes Bank of Ireland’s search term and phone number, ideal call to actions for the long dwell times commuter environments afford.

Media: Carat – Creative: Oliver – OOH Agency: PML