In October, KBC launched a green line LUAS domination to support its mortgage offerings.
The domination included a wrapped LUAS centre, an internal domination incorporating the ceiling, straplines and portrait panels inside the Luas tram for a mobile and overarching presence.
Specific creative was produced to focus on certain locations dotted on the green line with facts pertaining to the area hosted on straplines and portrait panels.
With over 37 million trips made on the LUAS last year and approx. 100,000 commuters using the LUAS service every day, the campaign made a lasting impression on a huge pool of potential homebuyers.
The LUAS is a prime spot to advertise as it has a guaranteed audience and insights from our OCS (Out of Home consumer survey) show 19% of Dubliners thoughts turn to changing/moving house when travelling to or from work.
Orlagh Keane, Senior Account Manager, Source out of home: “This campaign was truly a collaborative effort. We were excited to work closely with JCDecaux and the various other stakeholder partners to deliver an integrated cross-media solution for KBC. Our Pinpoint mapping tool and iQ audience insights were instrumental in constructing a location appropriate OOH campaign. This data-led, tailored approach resulted in an efficient and effective OOH element to the campaign.”
Creative: And Rising
OOH Agency: Source out of home