Tis the Season for a mytaxi OOH Campaign

  • Pictured: Fiona McDonnell (Source out of home), Vicki Fraser (Exterion Media), John Mulligan (Vizeum), Luke Sheridan (mytaxi), Roisin O’Brien (mytaxi), Susan Maguire (Guns or Knives), Kieran O’ Driscoll (Guns or Knives)

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Major train stations in Ireland are awash with mytaxi’s OOH Christmas campaign as the festive season quickly approaches.

Using commuter formats such as Commuter Points, Commuter Squares and Commuter dPods in the transport hubs, OOH also extended the scope of the campaign by dominating Heuston Station.

In a media first, mytaxi is the first brand to advertise on the latest format to be introduced to the station – the glass railing panels located at the concourse. Banners and branded ticket barriers contribute to the domination.

Another transit special in Pearse Street Station was also commissioned creating a huge brand presence in the high traffic location which incorporates a head on special, with branding surrounding the station’s exit.

Kent Station in Cork also got the mytaxi treatment with escalator panels dominated by the campaign, along with the other commuter formats.

A busy season for the taxi sector, the campaign is running for a total of two cycles and is targeting a large pool of potential customers with Christmas shoppers, party goers, tourists and commuters making their way through the hubs.

mytaxi used the Out of Home space to demonstrate the convenience and ease of using its booking service around the Christmas period whether that’s for beating the rush or simply getting home from the festivities.

Media: Vizeum

Creative: Guns or Knives

OOH Specialist: Source out of home