The latest 12-week period review from Kantar shows Irish consumers spent a whopping €3BN on groceries in the period up to April 19th, an increase of 17%.
As people spend significantly more time at home, baskets continue to get fuller with shoppers adding an extra 4 items to their basket per shop and have increased their monthly bill by €118 on average.
Clear Channel’s analysis of Tesco’s sales figures for the 9 week period up to Easter Sunday shows non perishables such as canned goods and pasta are still in huge demand with triple digital growth. Customers aiming to combat the effect of hand sanitiser and the increase in handwashing has led to a 160% growth in handcare’s value in the latest 4 weeks, enough hand cream to fill 30 standard bathtubs. With hairdressers closed for a lengthy period, consumers are looking to DIY solutions contributing to 107% unit increase in home hair treatments.
With non-essential retail businesses closed, we are seeing consumers replicating experiences at home with sales of alcohol, coffee and cooking sauces/aids all seeing an increase in demand. According to data firm Nielsen, alcohol sales at Irish off-licences and supermarkets increased by 44% to €49.3 million over the Easter period.
At present, retail is an important OOH environment and will remain so in the near and next as dwell times and opportunity to engage shoppers increases with social distancing measures.
GlobalWebIndex have published a multinational study into 17 global markets, including Ireland, examining the scale to which the coronavirus pandemic is impacting the consumer landscape.