Healthy Eating to the Fore across OOH Plant
It’s the beginning of a new year, a time when many people reflect on the past year and set goals for the year ahead. In the last few years Veganuary has developed into an international month long initiative that encourages people to try a vegan diet during January and beyond.
On OOH this week, brands are planting seeds and tapping into this growing market.
The Happy Pear (fresh from their win in the celebrity edition of Ireland’s Fittest Family) have taken to 6 Sheets nationwide to encourage everyone to eat more plant-based. The Happy Pear started out back in 2004 with Steve, Dave, a tiny shop and a dream of helping people to eat more veg. Fast forward 15 years, it now consists of over 40 products, a suite of online courses, two wholefood retail cafes & shops, a range of cookbooks, a farm, a roastery and a community of over 1 million people living healthier!
McDonald’s is promoting its vegan McPlant burger which is now available in all branches across the UK and Ireland. The new offering has been created alongside Beyond Meat and took more than three years of research and development before its launch.
In a POS led campaign, Denny is showcasing meal solutions for its meat free sausages, mince and burger ranges. A mix of classic and digital formats create a retail presence to remind and prompt shoppers during that crucial last window of influence prior to purchase
Keelings has started the new year with a bright, upbeat OOH campaign wishing their customers a Happy Januberry. The fruit producer is encouraging shoppers to keep their eyes peeled for special packs in stores so they can fill their trolleys (and their plates!) with vitamins, antioxidants, and fibre this month. Consumers are also being urged to follow the brand on social media for interesting facts, delicious recipes and tips to get off to the berry best start to the new year.
KFC has taken to the streets of Ireland to announce that its vegan burger is making a return to its menu — and this time it’s permanent.
These campaigns are great examples of timely messages delivered at prime moments throughout the day, and over the course of a month, delivering real-time marketing and generating resonance with the audience.
Power Plays – OOH in 2022
2022 is a year for brands to truly harness the power of OOH. The medium that’s now at forefront of captivating audiences through a mix of data and creativity, delivering communications that are more relevant, engaging and rewarding for consumers. Power Plays showcases the attributes that will drive the medium forward and enhance the connection between brand and consumer in 2022 and beyond. Read the full document by clicking the image above.