Sport Ireland Activates OOH for Your Personal Best Month
Sport Ireland’s Your Personal Best Month, which will run throughout November, is aimed at getting men over 45 more physically active.
Your Personal Best Month is an exciting project encouraging men to stop making excuses and to engage in 30 minutes of moderate physical activity five days a week. The campaign is being supported by various sporting National Governing Bodies such as Cycling Ireland, Athletics Ireland, Get Ireland Walking and Swim Ireland, who will provide information, advice and programmes for men who want to become more active with resources available at www.sportireland.ie. The campaign is also being supported by the nationwide network of Local Sport Partnerships, who will provide practical support on the ground.
The roadside focused OOH campaign planned by Ceede Media and PML is running on 48 Sheet billboards, Europanels, Metropoles and Adshel / Bus Shelter 6 Sheets.
Sport Ireland Chief Executive John Treacy said: “Sport Ireland are delighted to launch Your Personal Best month, which will help to shine a light on the need for men over the age of 45 to get more physically active and engage in at least 30 minutes of moderate exercise five days a week. It’s wonderful that this campaign is being supported by our network of national Governing Bodies and Local Sports Partnerships that reach into every community in the country, and this integrated approach will offer increased opportunities for those men who are looking to become more physically active. One of Sport Ireland’s key roles is to increase participation in sport and physical activity across all sections in society and Your Personal Best Month will play vital role in this.
“People can exercise and be physically active during Level 5 restrictions, and we would encourage everyone to continue to do so for their own wellbeing, but we also ask that people respect the guidelines and exercise within 5km of their home and if they are exercising with others to maintain social distancing of 2m as it’s important that we all play our part in keeping everyone safe.”
Professor Niall Moyna of DCU added: “Health related problems due to lack of physical activity continue to rise in Ireland and it’s a major concern. We know that people who come from lower socio-economic backgrounds are at much higher risk of developing these health problems and education and access to employment all play their part – people underestimate the importance of those determinants and how they impact on our health. I would stress to anyone though, that it’s never too late to reset. We want people to set realistic goals, not something that’s unsustainable. Just 30 minutes a day; 15 minutes from your front door and 15 minutes back, five days a week.”
Media: Ceede Media – OOH Agency: PML