COMMUTERS UNITE AGAINST RACISM BY DONATING SELFIES

PML Group was delighted to be involved in an anti-racism campaign on public transport that featured commuters from across Ireland who are standing in solidarity against all forms of racism. Hundreds of selfies donated by passengers were amalgamated to create a large montage representing diversity on the Transport for Ireland (TFI) public transport network. Renowned collage artist Charis Tsevis developed the creative artwork that displayed on Bus Shelters and on-board TFI public transport services. The centrepiece of the campaign involved commuters at Heuston Station being invited to show their solidarity and take a stand against racism by donating a selfie to feature in the campaign and sharing on social media.

Brian Killoran, CEO, Immigrant Council of Ireland, said:

“The best thing about this year’s campaign is the involvement of so many commuters, uniting to take a public stand against racism by donating their selfies. Racism left unchallenged damages society for everyone, not just victims, and the only way to overcome it is by joining forces to say we will not tolerate it. This joint campaign with Transport for Ireland, transport operators and Dublin City Council, now in its 7th year, is a great example of people coming together to say there is no room for racism – on public transport or within society at large.”

Denise Vereker, Marketing Executive at National Transport Authority, continued:

The activation in Heuston Station for our anti-racism campaign involved asking people to donate their selfies to stand in solidarity with our campaign to say we do not tolerate racism on public transport or anywhere else. It’s been a great success, we have our finished mosaic and we have loads of positive engagement from people, we’re real delighted with how many people decided to take part and donate their selfie to engage with our campaign.

Media: Spark Foundry – Creative: Charis Tsevis & Focus Advertising – OOH Agency: PML