FREE NOW launched an end of year campaign on Out of Home that light-heartedly summed up the year that was 2020.
Featuring several different creative executions, the taglines played on the effects the past year had on day to day life and the fact that we didn’t get out as much – whether that was Friday pints over Zoom, wearing your good coat to get a coffee, or that the bins went out more than we did.
The taxi provider was encouraging audiences to make the most of Christmas (sensibly, obvs) and was keeping itself top of mind at a time when people can move more freely now. The campaign ran on a classic yet powerful combination of formats with 48 Sheets, Bus Shelter 6 Sheets and T-Sides carrying the ads.
Planned by teams in PHD Ireland and Source OOH with creative by Rothco Accenture Interactive, the OOH ads were on street until the end of 2020.
Louise Keogh, account executive, Source OOH said of the campaign; “We’re delighted to work with PHD and FREE NOW on this highly relevant and fun campaign. By strategically placing the ads in roadside environments, we are able to deliver heightened coverage and awareness and target key audiences with the very relatable ads to produce an extremely memorable campaign. “
Luke Sheridan, Senior Marketing Manager, FREE NOW added; “After a tough year for drivers and the taxi industry in general, we were delighted to get back creating brand campaigns to let passengers know that FREE NOW drivers are here to help them get around this Christmas, with safety in mind.”