Coca Cola Top Spending Brand in June
Summer and Christmas are two traditionally high spending periods for the soft drink category, and this has been the case in June 2022 also. The top spending campaign for the month, which includes cycles 12 and 13, was Coca Cola. The campaign, centred on the brand’s association with music, ran on a range of formats including 48 Sheets, Bus Shelters and Digital Bridges. The soft drink brand accounted for 3.5% of all OOH display value in June.
In second spot, with a share of voice of just over 2%, is Guinness Storehouse. The visitor attraction appealed to a domestic and tourist audience with impactful OOH advertising featuring on both digital and classic formats, including T-Sides, Transvision, and Digital Golden Squares.
Bank of Ireland continue to target account switchers, particularly those who must close KBC and Ulster Bank accounts in the coming weeks and months.
Outdoor’s ability to drive consumers online via direct instant response or more delayed response is seen in the Irish Sun’s campaign for its website. Disney+ round out the top five with its campaign for the second season of the popular show, Only Murders in the Building.
Turning to categories now, and its Beers and Ciders that narrowly took top spot for the month with campaigns featured including Guinness 0.0 and Rockshore. Retail, including SuperValu, Lidl GAA and JD Sports was the second most active sector in June.
The WATCH data behind these figures is a result of PML Group’s 100% monitoring of the OOH market every cycle.
Leinster outpaces rest of country for population growth
The first set of Census 2022 results were released recently by the CSO. For the first time since 1851, the population of the Republic of Ireland now exceeds five million. The new figure of 5.12 million represents an increase of 8% since the last census in 2016. Although there has been population growth in every county in the country in that six-year period, it is in some of the counties in Leinster that the growth has been biggest.