News & Views
Out \ Look: Meeting the Moment at the Vhi Women’s Mini Marathon
Vhi Women’s Mini Marathon shows how event-led OOH can meet audiences in the moment, with messages shaped around movement, mood and place.
Out \ Look: Love is in Bloom for Citroën
Citroën turns Bord Bia Bloom into a real-world brand moment, using a special build and citywide OOH to connect sponsorship with daily journeys.
Out \ Look: Electoral Commission OOH brings Polling Day into Public View
The Electoral Commission uses dynamic OOH to keep polling day information visible, timely and easy to act on across Dublin and Galway.
Out \ Look: Lipton Projects Summer Feeling Across Dublin
Lipton uses large-scale projection and multi-format OOH to bring summer feeling to Dublin, pairing spectacle with everyday visibility.
Out \ Look: Electric Ireland signposts Darkness Into Light
Electric Ireland uses classic and digital OOH to keep Darkness Into Light visible, public and present in the final days before the walk.
Out \ Look: Sky brings entertainment to life on OOH
McVitie’s uses dynamic OOH and live time-based creative to make everyday pauses feel more relevant across commuter, retail and shopping moments.
Out \ Look: Sky brings entertainment to life on OOH
Sky uses a national OOH campaign, special build and illuminated formats to bring its entertainment line-up to life across everyday journeys.
Out \ Look: The Big Picture – Turning Cities into Movie Trailers
OOH brings movie marketing into the real world, building fame, awareness and anticipation for film releases across streets, malls and stations.
Our Publications
WATCH OOH Market Review Q1 2026
Vodafone Impacts as the biggest brand on OOH in 2025
WATCH OOH Market Review of 2025
Vodafone Impacts as the biggest brand on OOH in 2025
WATCH OOH Market Review Q1-3 2025
Out of Home Motors On
WATCH OOH Market Review H1 2025
Vodafone is the Biggest Brand on OOH so far this year
WATCH OOH Market Review Q1 2025
McDonald’s the Biggest Brand on OOH in Q1
WATCH OOH Market Review of 2024
Vodafone is biggest brand on OOH in 2024
WATCH OOH Market Review Q1-3 2024
Paying Attention to OOH
WATCH OOH Market Review H1 2024
Strong Growth continues for OOH
Planet OOH
Go Outdoor and Play
Colorado, USA
NSCDA Halts TV Bingers in Their Tracks
Nova Scotia, Canada
Don’t Put Organ Donation on Ice
Québec, Canada
Falling from the sky
Antwerp, Belgium
Walkers creates world’s biggest-ever ‘cropvert’
Yorkshire, UK
Wellington hits a creative high note in NYC
NYC
Samsung ‘Unfolds’ 3D Billboard Campaign across the UK
UK
London’s Marble Arch becomes a brand canvas for Vodafone
London, UK

